Privacy notice

L&F BAJA REAL ESTATE, S. de R.L. de C.V., trading as Baja Developers, with address at [ to be defined: registered address ], Baja California, Mexico, is responsible for processing the personal data you provide through this site and our other channels.

For anything related to this notice you can write to us at leonardo.fernandez.tijuana@gmail.com or message us on WhatsApp at +52 664 188 5749.

We only process the data you give us. Through this site we collect:

• Contact form: full name, phone number, email address and the development you are interested in.
• Waiting list: your email address only.
• WhatsApp: your phone number, the name shown on your profile and the content of the conversation.

If the relationship moves towards a purchase, you will be asked for additional identification, contact and financial or asset-related data, needed to draw up the contract and the deed. That data is collected directly and in person, outside this site, and the scope of its processing will be explained to you at that point.

We do not collect sensitive personal data through this website.

The following purposes are necessary in order to assist you and give rise to your relationship with us:

• Responding to your requests for information and following up commercially.
• Scheduling and coordinating visits to the developments.
• Preparing and sending you quotes, payment plans and project documentation.
• Assembling your file and formalizing the transaction if you decide to buy.
• Meeting the legal, tax and contractual obligations that fall to us.

In addition, and only if you do not object, we use your data for secondary purposes that are not necessary in order to assist you:

• Letting you know when new developments launch and pre-sales open.
• Sending you informational content about the Baja California real estate market.
• Inviting you to events and running satisfaction surveys.

You may refuse processing for these secondary purposes right away by writing to leonardo.fernandez.tijuana@gmail.com within five business days of learning about this notice. Your refusal is not grounds for denying you the services you request, and you may exercise it at any later time by the same means or through the unsubscribe link included in every email.

We do not sell or trade your personal data. To operate, we make it available to providers who process it on our behalf and under our instructions — what the law calls processors — for site hosting, email, messaging and lead management. These transfers do not require your consent.

In addition, your data may be transferred to:

• The notary public involved in the transaction, in order to draw up the deed.
• The credit institution acting as trustee, when the purchase is made through a bank trust.
• Financial institutions, when you apply for a mortgage through us.
• Competent authorities, where there is a duly founded request or a legal obligation.

Transfers to authorities and those needed to perform the contract you enter into with us do not require your consent, under article 37 of the Law. For any transfer other than those listed, we will request your prior consent. If you do not object to the transfers that do require consent, we will understand that you grant it.

You have the right to access your personal data, to rectify it when it is inaccurate or incomplete, to cancel it when you believe it is not required for any of the purposes in this notice, and to object to its processing for specific purposes.

To exercise them, send your request to leonardo.fernandez.tijuana@gmail.com, including:

• Your name and a means of sending you our answer.
• A copy of valid official identification; if you act through a representative, the document establishing that representation and their identification.
• A clear, precise description of the data the right concerns and of the right you wish to exercise.
• Any element or document that helps us locate your data.
• If you request a rectification, the exact change and the documentation supporting it.

We will answer within a maximum of twenty business days from the date we receive your request. If it is granted, we will act on it within the fifteen business days following our answer. Exercising these rights is free of charge; you will only need to cover justified shipping or reproduction costs, if any.

Bear in mind that the rights of cancellation and objection are not absolute: the law sets out cases in which we may keep your data, for example where a legal obligation or an ongoing contractual relationship remains in force. In that case we will explain the reason.

You may withdraw the consent you have given us for the processing of your data at any time, by the same means indicated for ARCO rights and with the same requirements. Withdrawal is not retroactive and, in some cases, will mean we can no longer provide the service you requested.

If you only want to stop receiving our promotional communications without exercising an ARCO right, just use the unsubscribe link in any of our emails or ask us at leonardo.fernandez.tijuana@gmail.com. You may also register your number with the Mexican consumer authority’s Public Registry to Avoid Advertising (REPEP).

This site uses analytics tools that help us understand how people browse it, for statistical purposes and to improve the site. We do not use them for targeted advertising and we do not sell that information.

Google Analytics 4 records page views and interactions (for example, WhatsApp clicks or form submissions) and stores first-party cookies in your browser, among them _ga, to tell visitors apart. Microsoft Clarity records usage metrics and may record your journey through the page (clicks, scrolling and cursor movement) to build heat maps; whatever you type into form fields is masked and is not recorded.

You can turn off Google Analytics with Google’s opt-out add-on, and block both tools from your browser settings or with a blocking extension. The site works just the same without them.

Separately, the site loads fonts and the map from third-party services (Google Fonts, Fontshare and Mapbox). Simply by loading those resources, those providers may learn your IP address and technical details about your browser, under their own privacy policies. The same applies to WhatsApp if you choose to message us there.

This site is not directed at minors and we do not knowingly collect their personal data. If you find that a minor has given us information, write to us and we will delete it.

We may amend this privacy notice to reflect legislative changes, changes in our internal practices or in our business model. Any amendment will be published on this same page, with the last-updated date at the top. We recommend checking it from time to time.

If you believe your right to the protection of personal data has been infringed, or suspect a breach of the provisions of the Law, you may approach the competent federal authority on the matter and start the corresponding procedure.